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Common websites are not designed around the objective to maximize conversions. At enfusionize™, we always recommend a strategy that involves A/B split-testing. Business owners starting out with us probably would ask, “Why do I need A/B split-testing?” Because, by having this kind of test, your web traffic is split evenly between your running web page and many completely different variations of the same page, giving you complete visibility into the decision habits of your ideal clientele, honing in on exactly what they are interested in, and delivering more of that experience to them.
Let’s say Guest 1 visits the control site, while Guest 2 visits web page variation A, and Guest 3 visits variation B. With content of the page being tested, i.e., designs, offers, contacts, or layout, the objective is to form a page that beats the conversion rate of the control. In essence, your marketing decisions will be based on the power of the Call-To-Action which is your key conversion variable.
Consider an emailing campaign example. Company A has a 2,500 membership database and launched an email campaign with a sales promo to generate market demand through its website. An A/B split-test would be simple and worthwhile. Here are a few examples of the type of information you can glean. Consider these questions:
Experimenting with an A/B split-test in your email campaign is simple with enfusionize™, as we utilize Infusionsoft and other split-testing tools to create a maximum efficiency in your campaign efforts. For most people, a single campaign can occupy too much of their time. With enfusionize™, you have the team and confidence to make your life a whole lot easier and your decisions engaged with more intelligence.
Here are some added insights you can get from A/B testing:
It is possible to achieve breakthrough improvements using A/B split-testing. It can be used to establish a testing protocol for your email and web sites and has the power to take your business to a whole new level of engagement.
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If you subscribe to digital marketing newsletters and follow trends in the marketplace, you are undoubtedly inundated with many promising marketing and sales tactics and strategies. With so much out there to read about and vet, it would be a wonder if you’re not having a hard time making decisions and scrambling to scale your […]Continue Reading