Brand and Message Development Support – Phase 1
The purpose of this foundational work is to clarify, leverage, and highlight you and your company’s unique brilliance, message, mission, and audience so that they serve as the primary references for all brand touch points and offers going forward.
Centered from here, it’s easier to make key business decisions, attract and engage more of whom you’re meant to serve, and communicate your Brand’s essence through media, copy, photos, publications, and products as well as through the partnerships you align your company with.
Brand and Message Development – Phase 1 Deliverables:
- Audience Exploration: Assessment of your current tribe via testimonials, surveys, and interviews.
- Audience Refinement: Exploration of how to refine your target audience and niche where relevant.
- Brand/Message Exploration: Process that assists in revealing the inner/outer aspects of your Brand, its promise of transformation, and stories you share about it.
BONUS: You’ll receive access to enfusionize™ Lead Brand Developer Dewi Maile Lim’s proprietary FUN-RAD™ Discovery Guide. Unlock the key to your Brand’s Promise! Honing in on this will assist you in standing out from the crowd and have your company attracting more ideal clients and customers with less effort.
The Coaching Sessions:
Five 6-Minute Coaching Sessions Used for the Following:
~ Brand Development as you and your company diversify and scale.
~ Message Development that relates to your Brand Story and evolution.
~ Client Engagement and Enrollment Strategy for high-level offers.
~ Branding Strategy for naming, taglines, indicators, and programs.
Phase 2 Development (not included in this round but shown here for preview of next steps)
- Brand Assessment: A full review of your current Brand(s), products, and services as well as the needs of your target audience you serve via your offerings.
- Brand Diversification: An exploration of how your Brand is evolving, expanding, and/or diversifying in the near to long-term future and what its constraints are.
- Additional Brand and Message Development: Building off of the work done in Phase 1.
Leverage our expertise in the Selling-By-Giving Sales Process to craft your offer and develop it, then leverage your own customized enrollment process. This process may also be taught to others if you wish to develop a Sales Team or Coaching Certification Program.
Our sessions may contain elements of the following:
Client Enrollment: Selling/enrolling from stage, teleseminars or webinars, exploration (a.k.a. “Get-to-Know” Sessions), program guide creation, program upsells, Selling-By-Giving Method, affiliate/referral program.
Client Engagement: How prospects and/or clients are engaged before, during, and after your program/offering launches, group structure/dynamics/support, one-on-one coaching/strategy sessions, feedback channels, testimonial collection, affiliate/referral program, and/or special client offers.
Program Branding/Development: Name, tagline, intent, focus, design, packaging, messaging, positioning, structure, flow, duration, price, content, upsells.
- Comprehensive Copy And Video Strategy Consultation
- Dble Strength High Level Coaching
- Impact Coaching w/Inriel
- InfusionSoft Private Coach
- Infusionsoft: M.A.P. Creation
- Lead Generation Strategy
- O.B.M. Support
- Private Coaching w/Inriel
- Rapid Implementation Day
- Relationship Pathway Architecture Implementation
- Relationship Pathway Architecture Plan
- Solid Implementation Plan
- Super+ Coaching w/Dewi
- VIP Day
- Blogging and Social Media Content Campaign Strategy Session
- Dedicated Social Media Manager
- Social Media Intensive Training
- Social Media Management - Platinum Package (6 months)
- Social Media Management - Diamond Package
- Social Media Management - Gold Package
- Social Media Management - Silver Package
- Social Media Management Bronze - Package
- Social Media Site Branding Package (Entry Level)
- Social Media Strategy and Campaign Creation
- Banner Graphics: Premium
- Brand & Message Development Support - Phase I
- Brand Engagement Monthly
- Customer Hub Style Design
- eBook Template
- In-Depth Brand Development Package
- Launch Pages
- Launch Playbook W/ Launch Package
- Launch Playbook W/o Launch Package
- LiveStream Brand Engagement & Management
- LiveStream Branded Design Bundle
- Manage & Support Creative Vision
- Newsletter Template -- -Styled Theme
- Professional Brand Mark
- Shopping Cart Skin - Infusionsoft
- Social Media Branding Package
- Social Media Site Branding Package Entry Level
- White Paper & Powerpoint Presentation
- Custom Web 3.0 Site with Brand Development Support
- Extensive education class for understanding your Website ‘IQ’
- Intelligent WebSite 3.0: Dev. Mktg Campaign
- Intelligent WebSite with Blog and Social Media Integration
- Relationship Pathway Architecture Implementation
- Relationship pathway architecture plan
- Website Hosting
- A/B split test package for web/funnel pages
- Complete Baseline Metric Analysis of Current Business with Report
- Custom Dashboard Creation
- Multivariate testing package for web/funnel pages
- Optimization formula created for ongoing performance enhancements
- Optimization Path based on core metric/desired result with report
- Strategy Session for Determining Key Metric with Report
- Total analytics/metrics package for multi-tiered business with reporting
- Affiliate Network Support
- Application Development
- Basic SEO optimization
- Basic SEO creation
- Customer Service Set up – Basic
- Customer Service Set up – Advanced
- Express Systems Creation
- Infusionsoft Campaigns
- Infusionsoft Data Transition
- Infusionsoft Flex Block
- Infusionsoft Implementation
- Infusionsoft Marketing Automation Plan (M.A.P.) Creation
- Premium Systems Creation
- Project Management
- Shopping Cart Integration
- Web Service Package #1
- Web Service Package #2
- 1-Click-Upsell Integration
- 10x10x4 Video Follow Up
- Automated Webinar
- Copy Jumpstart Package
- Copy: Join Community
- Copy: 2 Email Sequence
- Copy: 3 Email Sequence
- Copy: 5 Email Sequence
- Lightning Launch Emails
- LIVE Event Copy
- LIVE Event Promo Emails
- LIVE Stream Sequence
- Magazine Ad
- Newsletter Set-up
- Page Copy/Video Script
- Sales Copy & Video Script
- Sales Funnel: Basic Creation
- Sales Page Copy: Long
- Sales Page Copy: Medium
- Sales Page Copy: Short
- Script/Screenflow Production
- Web Content: 10 Pages
- Web Content: 5 Pages
- Call Center Optimization
- Collaboration Station (brick and mortar)
- Collaboration Station (online)
- Collaborative Round Table Business Building
- Core Team Building and Coordination Path
- Intern Coordination Plan
- Intern Development and Implementation Package
- Intern training package/Intern optimization plan
- Launch Initiation: Preparing Your Process and Launch Strategy
- Sales Channel Development
- Your Blockbuster Launch: Building Reputation, Increasing Visibility, And Creating Financial Success