Your Blockbuster Launch: Building Reputation, Increasing Visibility, and Creating Financial Success
Collaboration is one of the 10+ Forms of Web Intelligence™, and your Blockbuster Launch is the epitome of collaboration between you and your enfusionize™ team members. This major launch will increase your Brand visibility, and your financial success is assured with the cohesive front your website and web-based services will provide. Your reputation will grow and bring in more of your ideal customers.
Your Blockbuster Launch will be coordinated and implemented in three phases.
Launch Phase 1: Research, Strategy and Testing
To assure a successful launch, we only launch what is proven to sell, with a funnel that is proven to convert. In this initial phase, we create test funnels, do preliminary testing, and gather data. This data will be used to determine the right product and marketing that is optimal for YOUR market. We will test multiple funnels and offers, collect social proof for your launch, and establish metrics like Earnings Per Click (EPC), that entice your JV/Partners to play full-out in the next Phase.
Multiple split-tested marketing Sales Funnels (this may generate profit).
Branding Strategy Workshop around your initial Sales Funnel offerings.
Complete analysis of market research and activity from tested funnels.
Your launch story, based on an inciting event or novel concept that elicits response from your market.
A complete psychographic analysis of the ideal client profile (refined client avatar).
Fully developed and tested marketing plan designed for optimal conversion and ROI.
Initial case studies and testimonials to use in launch.
Launch Phase 2: The Big Launch
By the end of Phase 2, you will have executed the bomb-proof strategy developed in Phase 1. You will have now established authority and credibility in the marketplace, built your Brand, and increased visibility. You will have also grown a powerful list and developed and strengthened relationships with key launch partners, JVs, and affiliates. You also will have found that you have recovered your initial launch investment.
All Email Campaigns/Social Media Related to Launch, including:
Affiliate Action Campaign
External JV List
Producing the Launch Videos, including:
The “How and Wow!”
Constructing Your Offer, including:
Full-scale offer constructed from all preliminary data gathering.
Attention to the detail of every aspect of the launch itself from the Blueprint to the final build.
Integrating multiple stress checks in the foundation of the core offer to ensure longevity and integrity.
Brand Integrity Management on All Touch Points Throughout the Launch, including:
Thorough brand asset management ensuring brand cohesion and integrity.
Regular team check-ins, facilitating branding implementation.
Post-testing assessment of sales funnel analytics in regards to brand identity.
Brand refinement based on assessment, where necessary.
Community building within the partner network.
Provide real-time updates and contest incentives.
Keep everything on track as the launch goes into full swing.
Live Webcast, including:
Ask the Experts
Shopping Cart Integration
Set up of Infusionsoft order processing. All functions must ensure order integrity.
Upsells set up, if applicable.
Infusionsoft Implementation of All Campaigns and Everything Related to Launch, including:
All follow-up sequences.
Actions to ensure proper list segmentation occurs at every touch point.
Phase 3: Cashing In and Preparing For the Next Round
In this phase, you will cash in on the launch itself with the Ripple Effect from product sales and merchandise. You will be poised for the next successful launch with a custom system created for you. You will also have incredible social proof that can be used for future campaigns. And, finally, it’s time to acknowledge Key JV Players and to celebrate wins!
Develop and implement Postlaunch Strategy.
Further monetize JV relationships.
Postlaunch event support and monetization.
Continued communications with partners to keep them on track for Postlaunch activity and Prelaunch for next product in cue.
Collect social proof, such as testimonials, case studies, and tweets.
Go through aggregated data from the entire launch and evaluate the process with a clear intention of optimizing for the next launch.
Begin initial discussions on the launch process for the next vertical.
Ensure all partners are happy, and all payments are honored.
Continue optimizing the customer support systems to reduce and eliminate refunds.
Expertise that Team enfusionize™ brings to the table, includes:
Dedicated launch manager and support team for day-to-day detail.
Dedicated software development team to maintain integrity through all tech channels during the launch.
Infusionsoft Implementation for launch. You will have a dedicated point person or persons for this.
JV and affiliate manager.
Customer support manager and system directly connected to Infusionsoft.
An ancillary supportive software determined to be utilized into the launch campaign.
Video scripting and editing.
Dedicated copywriter and support team. These people will handle all funnel copy, email sequences related to the launch, all partner emails, SM responses, and other services.
Webinar replay for clean-up phase of launch, depending on the level of the launch package.
Oversee merchant account set up for launch.
Dedicated brand manager throughout launch campaign.
Depending on the scope of launch, we inject other departments from our core team to fill necessary and sometimes spontaneous positions that may arise in the launch as it develops.
Miscellaneous items and roles and responsibilities that are bound to present themselves throughout the launch, our team will cover.
To get more information about this and all our services and the 10+ Forms of Web Intelligence™, here’s your pathway to <Learn More>.
To request a quote for services, <Click Here>.
- Comprehensive Copy And Video Strategy Consultation
- Dble Strength High Level Coaching
- Impact Coaching w/Inriel
- InfusionSoft Private Coach
- Infusionsoft: M.A.P. Creation
- Lead Generation Strategy
- O.B.M. Support
- Private Coaching w/Inriel
- Rapid Implementation Day
- Relationship Pathway Architecture Implementation
- Relationship Pathway Architecture Plan
- Solid Implementation Plan
- Super+ Coaching w/Dewi
- VIP Day
- Blogging and Social Media Content Campaign Strategy Session
- Dedicated Social Media Manager
- Social Media Intensive Training
- Social Media Management - Platinum Package (6 months)
- Social Media Management - Diamond Package
- Social Media Management - Gold Package
- Social Media Management - Silver Package
- Social Media Management Bronze - Package
- Social Media Site Branding Package (Entry Level)
- Social Media Strategy and Campaign Creation
- Banner Graphics: Premium
- Brand & Message Development Support - Phase I
- Brand Engagement Monthly
- Customer Hub Style Design
- eBook Template
- In-Depth Brand Development Package
- Launch Pages
- Launch Playbook W/ Launch Package
- Launch Playbook W/o Launch Package
- LiveStream Brand Engagement & Management
- LiveStream Branded Design Bundle
- Manage & Support Creative Vision
- Newsletter Template -- -Styled Theme
- Professional Brand Mark
- Shopping Cart Skin - Infusionsoft
- Social Media Branding Package
- Social Media Site Branding Package Entry Level
- White Paper & Powerpoint Presentation
- Custom Web 3.0 Site with Brand Development Support
- Extensive education class for understanding your Website ‘IQ’
- Intelligent WebSite 3.0: Dev. Mktg Campaign
- Intelligent WebSite with Blog and Social Media Integration
- Relationship Pathway Architecture Implementation
- Relationship pathway architecture plan
- Website Hosting
- A/B split test package for web/funnel pages
- Complete Baseline Metric Analysis of Current Business with Report
- Custom Dashboard Creation
- Multivariate testing package for web/funnel pages
- Optimization formula created for ongoing performance enhancements
- Optimization Path based on core metric/desired result with report
- Strategy Session for Determining Key Metric with Report
- Total analytics/metrics package for multi-tiered business with reporting
- Affiliate Network Support
- Application Development
- Basic SEO optimization
- Basic SEO creation
- Customer Service Set up – Basic
- Customer Service Set up – Advanced
- Express Systems Creation
- Infusionsoft Campaigns
- Infusionsoft Data Transition
- Infusionsoft Flex Block
- Infusionsoft Implementation
- Infusionsoft Marketing Automation Plan (M.A.P.) Creation
- Premium Systems Creation
- Project Management
- Shopping Cart Integration
- Web Service Package #1
- Web Service Package #2
- 1-Click-Upsell Integration
- 10x10x4 Video Follow Up
- Automated Webinar
- Copy Jumpstart Package
- Copy: Join Community
- Copy: 2 Email Sequence
- Copy: 3 Email Sequence
- Copy: 5 Email Sequence
- Lightning Launch Emails
- LIVE Event Copy
- LIVE Event Promo Emails
- LIVE Stream Sequence
- Magazine Ad
- Newsletter Set-up
- Page Copy/Video Script
- Sales Copy & Video Script
- Sales Funnel: Basic Creation
- Sales Page Copy: Long
- Sales Page Copy: Medium
- Sales Page Copy: Short
- Script/Screenflow Production
- Web Content: 10 Pages
- Web Content: 5 Pages
- Call Center Optimization
- Collaboration Station (brick and mortar)
- Collaboration Station (online)
- Collaborative Round Table Business Building
- Core Team Building and Coordination Path
- Intern Coordination Plan
- Intern Development and Implementation Package
- Intern training package/Intern optimization plan
- Launch Initiation: Preparing Your Process and Launch Strategy
- Sales Channel Development
- Your Blockbuster Launch: Building Reputation, Increasing Visibility, And Creating Financial Success