Enfusionize™/COLLABORATIVE INTELLIGENCE™/Your Blockbuster Launch: Building Reputation, Increasing Visibility, and Creating Financial Success

Your Blockbuster Launch: Building Reputation, Increasing Visibility, and Creating Financial Success

Collaboration is one of the 10+ Forms of Web Intelligence™, and your Blockbuster Launch is the epitome of collaboration between you and your enfusionize™ team members. This major launch will increase your Brand visibility, and your financial success is assured with the cohesive front your website and web-based services will provide. Your reputation will grow and bring in more of your ideal customers.

Your Blockbuster Launch will be coordinated and implemented in three phases.

Launch Phase 1: Research, Strategy and Testing

To assure a successful launch, we only launch what is proven to sell, with a funnel that is proven to convert. In this initial phase, we create test funnels, do preliminary testing, and gather data. This data will be used to determine the right product and marketing that is optimal for YOUR market. We will test multiple funnels and offers, collect social proof for your launch, and establish metrics like Earnings Per Click (EPC), that entice your JV/Partners to play full-out in the next Phase.

Deliverables:

  • Multiple split-tested marketing Sales Funnels (this may generate profit).

  • Branding Strategy Workshop around your initial Sales Funnel offerings.

  • Complete analysis of market research and activity from tested funnels.

  • Your launch story, based on an inciting event or novel concept that elicits response from your market.

  • A complete psychographic analysis of the ideal client profile (refined client avatar).

  • Fully developed and tested marketing plan designed for optimal conversion and ROI.

  • Initial case studies and testimonials to use in launch.

Launch Phase 2: The Big Launch

By the end of Phase 2, you will have executed the bomb-proof strategy developed in Phase 1. You will have now established authority and credibility in the marketplace, built your Brand, and increased visibility. You will have also grown a powerful list and developed and strengthened relationships with key launch partners, JVs, and affiliates. You also will have found that you have recovered your initial launch investment.

Deliverables:

All Email Campaigns/Social Media Related to Launch, including:

  • Affiliate Action Campaign

  • Internal List

  • External JV List

Producing the Launch Videos, including:

  • The Opportunity

  • The “How and Wow!”

  • The Proof

  • The Offer

Constructing Your Offer, including:

  • Full-scale offer constructed from all preliminary data gathering.

  • Attention to the detail of every aspect of the launch itself from the Blueprint to the final build.

  • Integrating multiple stress checks in the foundation of the core offer to ensure longevity and integrity.

Brand Integrity Management on All Touch Points Throughout the Launch, including:

  • Thorough brand asset management ensuring brand cohesion and integrity.

  • Regular team check-ins, facilitating branding implementation.

  • Post-testing assessment of sales funnel analytics in regards to brand identity.

  • Brand refinement based on assessment, where necessary.

Webinars, using:

  • Partner (JV)

  • Internal

Teleseminars (JV)

  • Community building within the partner network.

  • Provide real-time updates and contest incentives.

  • Keep everything on track as the launch goes into full swing.

Live Webcast, including:

  • Training Day

  • Ask the Experts

Shopping Cart Integration

  • Set up of Infusionsoft order processing. All functions must ensure order integrity.

  • Merchant accounts.

  • Upsells set up, if applicable.

Infusionsoft Implementation of All Campaigns and Everything Related to Launch, including:

  • All follow-up sequences.

  • Tags applied.

  • Actions to ensure proper list segmentation occurs at every touch point.

Phase 3: Cashing In and Preparing For the Next Round

In this phase, you will cash in on the launch itself with the Ripple Effect from product sales and merchandise. You will be poised for the next successful launch with a custom system created for you. You will also have incredible social proof that can be used for future campaigns. And, finally, it’s time to acknowledge Key JV Players and to celebrate wins!

Deliverables:

  • Develop and implement Postlaunch Strategy.

  • Descending/discount funnels.

  • Community building.

  • Further monetize JV relationships.

  • Postlaunch event support and monetization.

  • Continued communications with partners to keep them on track for Postlaunch activity and Prelaunch for next product in cue.

  • Collect social proof, such as testimonials, case studies, and tweets.

  • Go through aggregated data from the entire launch and evaluate the process with a clear intention of optimizing for the next launch.

  • Begin initial discussions on the launch process for the next vertical.

  • Ensure all partners are happy, and all payments are honored.

  • Continue optimizing the customer support systems to reduce and eliminate refunds.

Expertise that Team enfusionize™ brings to the table, includes:

  • Dedicated launch manager and support team for day-to-day detail.

  • Dedicated software development team to maintain integrity through all tech channels during the launch.

  • Infusionsoft Implementation for launch. You will have a dedicated point person or persons for this.

  • JV and affiliate manager.

  • Customer support manager and system directly connected to Infusionsoft.

  • An ancillary supportive software determined to be utilized into the launch campaign.

  • Video scripting and editing.

  • Dedicated copywriter and support team. These people will handle all funnel copy, email sequences related to the launch, all partner emails, SM responses, and other services.

  • Webinar replay for clean-up phase of launch, depending on the level of the launch package.

  • Oversee merchant account set up for launch.

  • Dedicated brand manager throughout launch campaign.

  • Depending on the scope of launch, we inject other departments from our core team to fill necessary and sometimes spontaneous positions that may arise in the launch as it develops.

  • Miscellaneous items and roles and responsibilities that are bound to present themselves throughout the launch, our team will cover.

To get more information about this and all our services and the 10+ Forms of Web Intelligence™, here’s your pathway to <Learn More>.

To request a quote for services, <Click Here>.

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