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The Challenge

CIW wanted to create a multilayered website that included portals to showcase the great work of a long list of members and affiliates. Its previous web presence consisted of a site to which articles on many topics were posted without a content management or marketing strategy. They came to us looking for a large site that could showcase all their great work in a meaningful way.

Among the biggest challenges were the number of voices within the organization to accommodate; centralizing the Brand amidst the diversity of the portals; and working through many technology constraints that included building bridges between iMember360, Infusionsoft, WordPress multisite, WooCommerce, and various other plug-ins that all had to work together systematically.

 

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The Solution

Our approach—after discussions and laying out what was required—was to establish an architecture and a brand identity that conveyed cohesiveness. To do that, we created 24 minisites (some we also designed) within a larger webplex and created a structure for page content. To navigate this webplex, we created a symbol (a tree) to serve as the centralizing mechanism between the portals and to represent that all the branches of the organization have one root.

 

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The Result

While the project has not yet launched, the client has a web fortress, a centralized brand, an ecosystem to support their great work, and a storefront to sell products and memberships. The entire project took much longer than expected to complete—it was 5,000+ pages of complexity.

Applied services:

 

  • Website
  • Logo
  • Portal Page
  • Event/Product Launches
  • Copywriting
  • Branding
  • Strategy/Coaching
  • Video Design
  • Stationary
  • Infusionsoft
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Other projects we’ve consciously crafted over the last few years.

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COACHING LEADERSHIP ACADEMY

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DIY VIDEO SECRETS

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KRYSSI GALA

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