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Copy & Video Jumpstart Retainer



This amount serves a retainer toward the copy priorities that will established during the strategy consultation. The copywriting rate is $80/hour, and video scripting $120/hour. Here are some likely priorites that will be addressed by this Phase 1 copywriting retainer:

1) Assessment of Existing Copy
-determine actual copy requirements, based on desired outcomes
-determine what new content needs to be written

2) Home Page Copy
-copy to connect & engage, based on client profile
-clearly identifies customer needs
-lets visitors know they are in exactly the right place to get those needs met
-clear, compelling call to action
-irresistible opt-in copy

3) Custom Welcome Video Script for Home Page

4) Write/Edit 5-10 Additional Priority Pages
-based on priorities identified in consultation
-articulating client needs strongly and giving solutions
-includes compelling calls to action for next step

5) Full Edit of New or Existing Free Offer to ensure that it:
-Fulfills a real, client-identified need
-Is succinct and easy to digest
-Includes built-in seeding of your services
-Includes multiple calls to action for the next step in your relationship pathway
(This may include a simple edit or drafting & finalizing the new free offer from an outline, so time required is quite variable)

6) New Opt-in Email Sequence and/or other priority email sequences

Likely Phase 2 Copywriting:

Sales Funnel Copy & Video Scripting
-Landing page with video opt-in
-Opt-in email sequence
-Sales video
-Sales page
-Order page
-Thank you page
-Follow-up email sequence