Conversion Development Package:
(Includes Copywriting and Video Scripting Assets)
Effective Copy, Messaging, and Conversion Support with enfusionize™ strategist and writer Paula Thomas.
This package empowers you to generate the efficient and embellished content you need to impart your core story, your core message and your brand essence to your ideal clients and target audience(s).
Key to great conversion is knowing not only what to say but how to say it – with style, finesse, impact, emphasis, layered efficiency, etc. This package clarifies how best to display and convey what you have to share, using story, highlighting, illustration, images, tables, so you put your most clear and universally-knowable messages out to the right people, in the best format, in the most appropriate medium. It is also about engaging your segmented list in meaningful conversations that hit them right where they are so that you can raise your conversion rates.
Conversion Development – Part-1
1. All-encompassing high-level team call(s) for Brand Messaging/Brand Review
2. Up to 3 60-minute drill-down exploration sessions to frame your offer, tease out themes and scenarios for your email marketing stories, outline pitches, refine offers, calls to action.
3. Support the development of sales funnel map and email sequence framework(s) for the channels of engagement determined by the brand asset/strategy session.
Conversion Development – Part – 2
Preparing and polishing the converting content you require to fuel your funnels, encourage subscribers, and segue from story to surefire sales.
Content creation can include, but may not be limited to:
Scripting of email sequences, sales copy, website copy, scripting for live or videotaped webinars and tele-seminars, scripting for sales videos, and, in the offline arena, press releases and feature stories.
Should you wish to produce newsletters (on and offline), eBooks, mp3 files and the like, your conversion content support services can include creating templates and editing/structuring content for these signature brand assets.
As you develop your brand and expand outreach, conversion content support extends to JV/affiliate invitation/solicitation letters and swipe copy.