The purpose of this foundational work is to clarify, leverage and highlight your/your company’s unique brilliance, message and mission so that it serves as the primary reference for any and all brand touch-points going forward.
Centered from here it’s easier making key business decisions while attracting and engaging more of whom you’re meant to serve with greater grace and ease. We’ll assist you to communicate your brand essence and mission by aligning the words, photos, video and images you use as well as through the various initiatives your company aligns with.
Your Brand Strategy comes together in Step 3 as we optimize your Brand Story and assess how your company’s past, present and future offerings assist with positioning going forward.
1. Initial Brand Exploration: 3 Part Process revealing the inner/outer nuances of you as your Brand, your Brand Promise (core message), your tribe (target audience), what makes you stand out from the crowd and differentiates you from the competition.
2. Brand Assessment: A review of your current brand/s, products, taglines, website and services you offer and an examination of their Brand Equity.
3. Brand Strategy and Projection: The strategic charting of your Brand’s course.
a. Exploration of your Brand’s evolution in the near- to long-term future
b. Select and structure your initial Brand Strategy and its components
c. Craft and document your company’s compelling Brand Story.
4. Brand Engagement: Work with enfusionize Lead Branding Coach and Client Engagement Specialist Dewi Maile Lim to craft your Brand Engagement Strategy. This merges your Personal/ Brand Story and Relationship Pathway to create your/your company’s overall engagement and conversion strategy tailored to your Ideal Clients/Target Audience.
5. Brand Management: Our lead Branding Coach will work behind the scenes on your behalf to ensure that every touch point is integrity with your Brand Promise, Story and Company Mission throughout the branding engagement until all steps are fulfilled.
6. (3) Additional Brand Coaching Sessions which may be used throughout the branding engagement.
BONUS: You’ll receive access to enfusionize™ Brand Developer Dewi Maile Lim’s proprietary FUN RAD™ Personal Branding Workbook. Cultivate Your Fundamental Radiance! Unlock the key to your Brand’s Promise! Honing in on this will assist you to stand out from the crowd and have your company attracting more ideal clients and customers with less effort.