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The client had a simplistic, brochure-style website on a private service. The client knew about the kind of functionality she wanted, but had little understanding of website development and online marketing (automation, opt-ins, list-building, etc.). Although she owned a vacation rental business, her existing site contained no reservation plug-in, no opt-ins, and her blog was not connected to her site. She also lacked a brand mark for her business and ways to showcase the interior and exterior features of her rental property.
The solution was to create a new brand website in WordPress that would showcase her property, list the complete set of her vacation and retreat package offerings, and enable visitors to make a reservation and deposit on the site as well as sign up for a newsletter.
enfusionize™ started the project in late 2012, starting with a new logo design and then moving to a wireframe of a new website.
A new site that incorporated all the client’s added services; embedded a reservation plug-in and calendar; enabled visitors to opt in for a newsletter; and showcased her property with original and custom photographs and video uploads. The site was also made responsive for smartphone and other mobile devices.
Most importantly, the new site really revealed her brand and brand voice. The client now has not only a web presence but a brand on which to build and grow her business.
- Branding—logo, website (for hospitality industry)
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