Strategic Marketing Intelligence Blended
With Technical Sophistication™

PORTFOLIO

We stay on top of the technology curve as we develop strategies, products and solutions for our valued clients.

The Challenge

Get the Client Launch Ready

Coaching Leadership Academy was a three-day event in 2013 for coaches and leaders launched by Ted McGrath and his team from RizeGlobal.

For the launch, enfusionize™ was contracted by Internet Sales Experts to create a Landing Page, Sales Page, Order Page, Event Page, and Video Sales Letters (Sales Funnel) and provide the copy. The client had also decided on a new logo—the whole launch required branding around the new colors and aesthetics of the logo—and wanted a new template for the main pages.

The Solution

enfusionize™ and the client agreed on a format for the Sales Page because of the length, design, and efficacy of an existing template. The enfusionize™ Team extracted ideas for copy from the client’s existing material and webinars and Q&A sessions with the client and produced all the page copy for the funnel, the event, and the instructions/directions leading up to the event.

The enfusionize™ Team scripted a completely new Video Sales Letter (VSL) for the client as an alternative to the existing Sales Letter, and a new VSL was recorded.

Development required an iterative process of create/review/revise until the all the details were in place. Original design elements and illustrations added depth, interest, and ease-of-reading qualities to the pages.

This project was an effort of several collaborating teams where enfusionize™ held responsibility for content and design.

The Result

enfusionize™ designed the campaign, and once everything was implemented, programmed into Infusionsoft (the preferred platform) and launched; the event sold out.

Applied services:

  • Sales Funnel and Temp Pages
  • Copywriting
  • Event Launch
  • Branding

 

Cognition and persuasion — an awareness of action, with mesmereYezing™ results.

COACHING LEADERSHIP ACADEMY

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