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Social Media Tools that Will Improve Your Campaigns Today





As Social Media marketing is becoming more and more popular, the number of tools that promise great management for your campaigns has also been increasing.

If you are looking for some useful Social Media ideas, in this article we are going to share a few tools that will bring more interaction into your Social Media marketing campaigns.

Here we have listed five useful and intelligent Social Media tools that will definitely help any Social Media marketing journey:

Edit Flow

WordPress and blogging are a huge part of your Social Media marketing efforts. You need to organize, research, control, and deliver content. From the same creators of WordPress comes Edit Flow—an open source tool that will help you to manage and consolidate your blogging routine.


TweetReach allows you to track your tweet’s performance. You can use the search engine of the website to receive information on how far your tweet went, how many people saw it, how many retweets it had, and to track the repercussion of your Twitter campaign efforts. There is a free and a paid version.

Social Mention

Social Mention works like Google Alert, but it is limited to the Social Media world. You can track if your company is being mentioned or who is talking about it. It is definitely a great Social Media tool for reputation analysis, but it can also be used to find out more about any topic related to your industry. That way you know exactly what is happening in your niche.


Topsy is the search engine of the Social Media world. It permits you to search for any subject inside the Social Media atmosphere and compare how people are talking about it. You just need to choose a topic, type it in, and see how people are interacting with it.

You can sort your search by photos, videos, tweets, or just type a keyword and see everything that comes with your search. On their homepage, you can also find a list of trends (Trending Today) to have an idea of what is happening on Social Media in real time.


InboxQ helps you to find out what conversations people are having on Twitter, related to a specific subject. For example, if you are launching a product that is related to hair treatment, you can see who is complaining about their hair and start your Twitter strategy from there.

With InboxQ, you can also monitor who is talking about your product or company, and you can offer some support related to the scope of your industry or simply build relationships with like-minded people.

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