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I will map this out as simply as possible. Instagram is an application compatible with iPhones and some Android phones. Through this application, users can share their photos in a photo stream that all of their friends/followers can see. You can share photos on other social media platforms and applications but Instagram has its own features. Here’s how it compares:
What Gen Y Thinks:
Okay, I will put it out there that Instagram has not hit its popularity yet. Not everyone in my Gen Y age group has this application. On the other hand, not everyone in my generation has iPhones or Androids.
However, while this application is getting more popular, it does not mean businesses should start investing their time into advertising/informing its audience with this application.
iPhone user, Melia, 19, claims, “Instagram has potential to get bigger, but I don’t really see it getting that huge.”
Neither do I. Once Instagram becomes too “mainstream,” its user activity will surely decrease. That is why Generation Y asks that if a business is going to invest its time into marketing with this application, is it the right business to do so? Instagram users may react negatively toward posts which smack too much of commercialism.
Q: So who should advertise on Instagram?
A: Companies that can produce pictures similar to what mainstream users post. Meaning: those involved in the clothing, food, and photography business.
Take our advice,
If you subscribe to digital marketing newsletters and follow trends in the marketplace, you are undoubtedly inundated with many promising marketing and sales tactics and strategies. With so much out there to read about and vet, it would be a wonder if you’re not having a hard time making decisions and scrambling to scale your […]Continue Reading