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Enfusionize™/Information Marketing

Architect the Pieces …

Architect the Pieces …

If you subscribe to digital marketing newsletters and follow trends in the marketplace, you are undoubtedly inundated with many promising marketing and sales tactics and strategies. With so much out there to read about and vet, it would be a wonder if you’re not having a hard time making decisions and scrambling to scale your [...]
Who has time to organize?

Who has time to organize?

It never seems to be the right time to think about organization within your business. That’s because it usually means putting work aside and just, well, organizing.  Who has time for that? It’s not as hard as you think to get a few systems in place, but then, I tend to be on the hyper-organized […]

And you are . . . ?

And you are . . . ?

Whether you are new to the business world or are an old pro, you want to make an immediate impression on potential clients. One way to accomplish this is through your business bio. Writing a bio can seem daunting to some who don’t like to talk about themselves.  On the other hand, you might relish […]

From Boring to Must-Have-More!

From Boring to Must-Have-More!

Have you ever been at a party and cornered by that person who believes that every event in his life has been noteworthy? And to boot, he is just sure that your life would be incomplete if you missed his detailed recounting? You pray your phone rings, or that someone comes over to change the […]

How to Write Exceptionally Well

How to Write Exceptionally Well

We’ve all taken English 101 and probably have forgotten more than we remember. Unless you write for a living, many dos and don’ts of writing slip our minds. Even those who write for a living rely on editors to catch errors in everything from punctuation to subject verb agreement. So when you decide to write […]

Optimization in the Age of Intelligence – Part 2 – Optimization

Optimization in the Age of Intelligence – Part 2 – Optimization

Imagine yourself as the creator of a terrific product that is about to launch into the virtual marketplace. Your product, one that can ultimately assist people all over the world, is an original. You’ve spent several years and thousands of dollars on the research, you understand the ups and downs of launching a new product, […]

Social Discovery in the Age of Intelligence – Part 1

Social Discovery in the Age of Intelligence – Part 1

It’s been over four decades since technology has provided the ability for individuals from across the world to communicate with one another through a computer.

Now, we think nothing of connecting with someone in France, Hong Kong, or Kenya from the U.S., or Hong Kong, or South Africa.

Oops! I Sent You a Fake Link!

Oops! I Sent You a Fake Link!

I got this email in my inbox recently: Oops! Corrected Link for Live Broadcast REPLAY! Gee, it seems like people are having a hard time getting their information straight lately, I thought. Seriously, this was like the fifth error email in two weeks. Then, just a few days later, I came across some material from a respected, […]

Taking the Cake

Taking the Cake

The other day, I went to the grocery store, intent on buying a cake. After scanning the bakery counter a few times and finding inspiration, I set out to get all the ingredients to make my own cake at home. As I completed my shopping and checked out, doubts began to creep in, Would my […]

Saving Time & Making More Money with Infusionsoft – Intelligent Automation at its Best

Saving Time & Making More Money with Infusionsoft – Intelligent Automation at its Best

Small businesses have a ton of pieces to manage: customer information and correspondence tracking, marketing materials, sales records, Facebook, Twitter, pay-per-click advertisements, sales teams, product distribution, and more. The system can be daunting and overwhelming if not managed properly! Infusionsoft provides a solution that restores order to the chaos and allows you to see the […]

Tips from Gen Y: Insta What?

Tips from Gen Y: Insta What?

Insta-What? Instagram. I will map this out as simply as possible. Instagram is an application compatible with iPhones and some Android phones. Through this application, users can share their photos in a photo stream that all of their friends/followers can see. You can share photos on other social media platforms and applications but Instagram has […]

Tips from Gen Y: Tackling Social Media

Tips from Gen Y: Tackling Social Media

Is it bad that I find it humorous that the older generation is agonizing over every little detail of Social Media? “What Facebook picture will sell my product? Will product contests add to my ‘like’ count on Facebook? How can I persuade my clientele with only 140 characters on Twitter? How can I get followers […]

Your Wife Said What?

Your Wife Said What?

With social media, there are an infinite number of ways to get yourself into trouble. From what you say and who you say it to, to what you put out there on a privacy setting when private it is not — you can easily leave yourself vulnerable to judgement and condemnation by others.  Here’s a classic example:   […]

I Hate to be Persuasive but …

I Hate to be Persuasive but …

Social Media is important. I’ll give you a real-life example from today: Today is Father’s Day. My dad called up his father in Minnesota and chatted with him for an hour; he couldn’t wait to tell me all of the new gossip. As soon as he got off the phone, he started rambling about this […]

Joggobot What?

Joggobot What?

Okay, I will admit it. I am one of those girls who tells herself every day that she is going to exercise and get in shape. I am also one of those girls who doesn’t work out and proceeds to stuff herself with food as she silently promises that her “diet” will start tomorrow. So, […]

It’s a Win-Win.

It’s a Win-Win.

As a student with a minor in Human Relations (HR), I understand how crucial an effective and efficient workforce is. It is important for a company to practice all aspects of basic HR in order to have the most successful business possible. For those who are unfamiliar with the term human relations—it is the interaction […]

Fundamentals of Business Modeling

Fundamentals of Business Modeling

There are several characteristics of successful business modeling. Keep in mind that your own personal integrity comes through in your everyday business. What this means is that your business will be as strong and resilient as you are, and the fortunes of your business will rise and fall according to the intentions you have behind […]