From Boring to Must-Have-More!
Have you ever been at a party and cornered by that person who believes that every event in his life has been noteworthy? And to boot, he is just sure that your life would be incomplete if you missed his detailed recounting? You pray your phone rings, or that someone comes over to change the […]
How to Write Exceptionally Well
We’ve all taken English 101 and probably have forgotten more than we remember. Unless you write for a living, many dos and don’ts of writing slip our minds. Even those who write for a living rely on editors to catch errors in everything from punctuation to subject verb agreement. So when you decide to write […]
Make It Consistent: Part 3
Consistency, when it comes to marketing, is about being reliable, trustworthy, recognizable and dependable. When you are consistent with your product, service, its delivery and the user experience, your customers start to develop confidence in and loyalty to your brand. Consistency is also the art of repeating what works. Repetition, repetition, repetition is often the […]