From Boring to Must-Have-More!
Have you ever been at a party and cornered by that person who believes that every event in his life has been noteworthy? And to boot, he is just sure that your life would be incomplete if you missed his detailed recounting? You pray your phone rings, or that someone comes over to change the […]
How to Write Exceptionally Well
We’ve all taken English 101 and probably have forgotten more than we remember. Unless you write for a living, many dos and don’ts of writing slip our minds. Even those who write for a living rely on editors to catch errors in everything from punctuation to subject verb agreement. So when you decide to write […]
The Target Audience: Who Gets Preferred Seating?
Every Entrepreneur will offer products and services with some quality, price, and feature differentials that are designed to attract customers or clientele with certain profiles. We do that because the right alignment between what we have to offer and who is likely to buy it is absolutely critical to making sales. Take that alignment art […]
Getting People to Play in Your Sandbox (a.k.a. Relationship Funnel Optimization)
It’s not just the fact that it’s sand that makes kids want to go to a sandbox; it’s the idea that inside that box, you can make a mess and explore. There will be toys in there and other kids to make a mess with. And then, of course, there’s the sand. So much fun […]