Optimization in the Age of Intelligence – Part 2 – Optimization
Imagine yourself as the creator of a terrific product that is about to launch into the virtual marketplace. Your product, one that can ultimately assist people all over the world, is an original. You’ve spent several years and thousands of dollars on the research, you understand the ups and downs of launching a new product, […]
Social Discovery in the Age of Intelligence – Part 1
It’s been over four decades since technology has provided the ability for individuals from across the world to communicate with one another through a computer.
Now, we think nothing of connecting with someone in France, Hong Kong, or Kenya from the U.S., or Hong Kong, or South Africa.
The Effects of “Social Listening” in Your Marketplace and Its Impact on Your Ability to be More Socially Intelligent
Social Intelligence™ is more than just understanding the place for your Brand among the millions of others online. It’s about the life of your Brand that involves effective storytelling, honesty, and the ability to encourage clients to consciously choose your Brand over another. When you’re a small fish in a veritable ocean of products and services, […]
The Target Audience: Who Gets Preferred Seating?
Every Entrepreneur will offer products and services with some quality, price, and feature differentials that are designed to attract customers or clientele with certain profiles. We do that because the right alignment between what we have to offer and who is likely to buy it is absolutely critical to making sales. Take that alignment art […]
Getting People to Play in Your Sandbox (a.k.a. Relationship Funnel Optimization)
It’s not just the fact that it’s sand that makes kids want to go to a sandbox; it’s the idea that inside that box, you can make a mess and explore. There will be toys in there and other kids to make a mess with. And then, of course, there’s the sand. So much fun […]
UX User Experience Tips: Is Your Website Made for Your Visitors?
Many people think that just because a website is built and running online, all they need to do is to create tons of content filled with keywords. They forget (or don’t know) how important it is to plan their websites based on user experience. Before designing and create content for your website, it is important to consider, […]
Five Tips to Improve Google+ Business Page Straightaway
As Google+ launches their Google+ Business, it is evident that many people will want to explore what it has to bring in terms of business improvements and innovation. One big reason that business should be joining Google+ is because of the possibility of improving search ranks on Google. But more than that, it will bring great interactions between company and […]