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Creating Persona Profiles

Creating Persona Profiles

It is really easy to create a persona profile. To get the most out of this article, please read our previous profile persona articles, that way you can understand everything from the beginning. Here are the links: Persona Groups And Profiles For The Solopreneur Part 1 Persona Groups And Profiles For The Solopreneur Part 2 […]

What You Should Do Before Creating Groups of Persona Profiles

What You Should Do Before Creating Groups of Persona Profiles

What You Should Do Before Creating Groups of Persona Profiles On previous posts, we discussed the reasons why you should think about creating groups of persona profiles for your business, and how they work. In today’s article, we are covering what you can do before that to get started with creating groups of persona profiles. […]

Branding Your Brilliance

Branding Your Brilliance

Some years ago, I had an amazing experience with a small group of 7 other high-level, practice-building, heart-centered coaches committed to serving humanity in extraordinary ways. During a breakout session, I asked a gentleman in our group whether he also did Personal Branding with his clients. What he said surprised me. He mentioned the term […]

Now Entering Zone of Genius

Now Entering Zone of Genius

Have you ever worked with a team (self-selected or appointed) where things gelled exactly when it mattered most? What about that experience made it work? In college, I took an upper-division collaborative art class, and for one of the assignments, our group had to create a functional boat made of cardboard … that would also […]

Six Fundamental Keys to Boost Email Marketing Strategy

Six Fundamental Keys to Boost Email Marketing Strategy

Email marketing covers different aspects of online communication, such as design, branding, HTML, and Internet technology. But the most important part of your email marketing strategy will be, guess what? The content. You know, even the most beautifully crafted email marketing campaign won’t mean anything if it doesn’t bring a compelling message that communicates correctly. […]