The client had a simplistic, brochure-style website on a private service. The client knew about the kind of functionality she wanted, but had little understanding of website development and online marketing (automation, opt-ins, list-building, etc.). Although she owned a vacation rental business, her existing site contained no reservation plug-in, no opt-ins, and her blog was not connected to her site. She also lacked a brand mark for her business and ways to showcase the interior and exterior features of her rental property.
enfusionize™ started the project in late 2012, starting with a new logo design and then moving to a wireframe of a new website.
Most importantly, the new site really revealed her brand and brand voice. The client now has not only a web presence but a brand on which to build and grow her business.