Shanel is a serial entrepreneur who came to us in the midst of a brand recovery and rebuild. Her goal was to launch a series of products and programs for her extensive tribe. This required a sales funnel, graphics, and small websites. The challenges we faced included too many products, lots of last-minute changes, and not being able to complete all that was started owing to external forces that cut short the project development.
We set up sales funnels and custom graphics, created a series of small websites, and architected a lot of Infusionsoft work for her launches (Secrets of a Dreamer) to large audiences. We spent time consulting with the client on strategy to decide approach, timing, and branding.
As we had staged and sequenced things, we were able to complete some launches. Our team created original designs for each launch, sometimes using photography provided by the client. The funnels and products that were launched brought thousands (sometimes tens of thousands) of people to her virtual doorstep.