Making it happen in record time.
The client’s team came to enfusionize™ under stress because they had to have a sales funnel in place in time for an event that was happening in three days. This work came to us through a referral, and it was “drop everything and get it done.” They had some content but no landing pages, sales pages, order pages, or follow-up funnel for a new product/course “A Taste of Well-Being” that was being introduced at a live event. The live event had an expected audience of 50+, and the online material needed to be ready for the event. The funnel needed to include a free e-book as an opt-in and the course as the core offer.
enfusionize™ grabbed all the content the client had available, including the logo, header, biographical information, and basics of the landing and sales page. In the process of building the sales funnel, we designed the landing page to include testimonials, images, and a brief bio. We renamed the free offer and aligned design elements with the brand. The new sales page included a freshly designed product image,and we fleshed out the course content with more detailed copy and enhanced the product value through graphic elements. enfusionize™ also produced the offer and thank you pages.
The Taste of Well-Being offer had an online platform for the first time ever, and the sales funnel was built in time for those attending the live event to check it out. Through a process involving fast-paced development, keen attention to detail, and an understanding of the elements—language, graphics, setup, layout—the client received a full-blown funnel in record time that was clear, concise, colorful, captivating, and conversion ready.