Development of an entirely new ecosystem and online platform to expand brand awareness through strategic content marketing and overall positioning. We re-engineered the brand from the ground up (starting with the logo) and crafted a comprehensive multi-faceted chain of sales funnel to ensure no one was left behind in the sales process. Our focus was on branding, web copy, sales funnel content, ad copy, and automation marketing. We applied a systematic approach to delivering the entire platform tailored to the prospects, customers, and clients.
Managing Brian Ridgway’s business was a constant and consistent effort to dial in customer acquisition opportunities before us. With a primary focus on conversions, we optimized the CRM and added best-in-class tools to connect with potential customers in real-time. We applied strategies and tactics to ensure our messaging and distribution were solid and effective. Finally, we identified where our successes were and what was not making the mark and shifted focus to support our winning strategies in multiple product launches.
Utilizing metrics and analytic tools, we were always informed and ready to optimize for better conversions and results. At every turn, measuring against a base metric gave us our performance for client acquisition and user experience that promoted relationship-building and sharing. This guided us to drive repeat buyers, gain referrals, and social sharing that significantly increased the bottom line and long-lasting connections with the audience he was seeking.
Multiple Product Launches