The client came to us with a request to relaunch the LIFT brand. She wanted to rebrand the product and renew an outdated funnel.
We worked on pricing, adjusting slightly the offer. We created a sales funnel and product images while rebranding everything. Along with creating a blog that complemented the LIFT design, we scripted a webinar, built a campaign in Infusionsoft and coached the client on launch strategy.
The client got new, refreshed branding that was launch-ready. However, as far as the launch went, technology glitches and malfunctions caused the event to devolve.