We were given a short lead in for this project. The client had never launched a product before and this course was a lead-in to an engaging course that explained a newly-published book.
This as huge campaign that involved a lot of partners, much copy editing and management.
enfusionize™ architected the entire strategy for marketing and launching this three-day mini-course, including running the LiveStream. We designed an entire website around Awakening your unique self, designed the launch funnel, video intro, marketing assets. We also set up the social media banner for the launch based on different topics and provided customer support and customer support follow-up. Email marketing campaigns we edited them.
This Awakening your Unique Self was offered as a free mini-course with the understanding that the sales from the course would come back as payment. Once the course launched, it was determined to make it evergreen. enfusionize™ went back into the assets and changed all detail to make it available as an evergreen course (eliminating references to days, months, time, etc.)