Dia is a video specialist who had worked for other companies and wanted to launch on her own. She was working with coaches and networking groups to develop her entrepreneurial chops and had little experience with online marketing. When she came to enfusionize™, she was looking for assistance with launching an eBook.
Through strategy calls, design iterations, and looking at best practices for architecting the process and launching, we created a website and a landing page for her offer of a video series. We organized content for her eBook–she had a 350-page manual that we created a design and structure for and lightly edited. Finally, we developed a brand image, business cards, logo, we co-scripted email campaigns with her, and supported positioning her product/services on sales funnel pages.
The client received an exciting brand that she really loved. She had a launch plan and assets; Infusionsoft was set up for her campaigns, and as a former trainer, she was quite comfortable managing on her own so conducted a mini-launch after our engagement.