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Destination Survival: Develop an Online Presence for a New Branded Business
The client came to enfusionize™ in the spring of 2012 with an idea for a business service and a small catalog of products. He had some ideas for a business name but nothing really viable. The challenge was to clearly define his service and his target audience, name and brand his business, develop his web presence, design his eBook, and create a Sales Funnel for his website..
The client’s website, the shopping cart, and Facebook page were launched in the spring of 2013. The “Nacho” character was identified as the perfect Facebook brand icon and was used in crafting Facebook ads and on the Sales Page as the “Nacho says” emblem. The client wanted the shopping cart customized regarding product quantity display, and although it took some doing, enfusionize™ was able to customize the display. The enfusionize™ content team supported the development of the eBook as a brand asset, including the Nacho moniker in the eBook where appropriate, and editing and setting up the book for easy readability and printing. The various renditions of the moniker, Nacho, served as a way to fuel ideas about what and how the client could additionally market his services in the future. At the present time, Destination Survival no longer has a live website.
- Online Store
- Sales Funnel
- Video Design
- Infusionsoft Implementation
- eBook Development